The 2016 February edition of Plástico em Revistas, important media of the packaging field, presented an article on the ice cream and popsicle market, which had the special participation of our Manager, Aldo Mortara.
Aldo highlights in this magazine that, with the arrival of the famous mexican paletas in the brazilian market and with the expansion of the home-made popsicle market, there is a great expectation that the popsicles will return to the path of expansion.
Factors like diversification of the offer, drop in the informality and cheapening of horizontal packaging and sealing machines (Flow Pack horizontal) will contribute to this increase in demand. Based on the estimate pointed out by Aldo, today the popsicle represents 5% to 7% of the brazilian BOPP demand.
Aldo Mortara recalls that about 20 years ago the opaque or pearly BOPP replaced the paper and polyethylene paper of popsicles. “In merit of the high opacity, appreciation of the look and adjustment of the film to the popsicle, due to its low density,” he attributed. “The preformed envelops followed this trend.” “In less differential popsicles, those of greater competition continue to lead in the metallized opaque film, printed on the outer surface and heat-sealed”, said the spokesman of Vitopel. “In less generic products, especially with chocolate or bonbon type, the structure of the reigning package is not laminated. It is a metallized BOPP printed on metal, contemplated at the end of the process with finish and protection polish”.
According to him, two BOPP laminates prevail for more select versions of popsicles: the pearly opaque inside with transparent film printed on the back and transparent metallized inside with printed on the back. “The heat-seal predominates in popsicles due to its cost/benefit and its resistance to low temperatures, avoiding the additional cost of Cold-Seal,” said Mortara. “In more sensitive popsicles, like chocolate-covered popsicles, the use of BOPP structures with cold seal is used,” said the executive.
The article also highlights that Vitopel’s film samples fill out all these peculiarities of the popsicle packaging. In terms of the pearly opaque film, the champion in sales volume in the segment, Mortara clarifies that his company’s film strives for the balance between the high yield and the protection capacity. “The mechanical request of the package is highly relevant, because it contains a frozen food and an exposed stick”, he said. “Therefore, the physical resistance of the film and its performance in the hot seal are crucial to maintain the quality of the package up to the point of sale”. Regarding the more premium popsicles, like the bonbon or chocolate-coated type, the manager emphasizes the predicates of the external anti-odor barriers provided by Vitopel’s metallized films.